Imogen Forte has an incredible way of capturing life as postcards in her photography – a look that is both nostalgic and modern. Playful in her use of colours, saturation, and texture, Imogen has channelled her style into some incredible projects. Whether she’s shooting a portrait, people during her travels, or advertisements, Imogen’s images hold a unique connection with the subject. Recently Imogen did a photoshoot for Clio Peppiatt at Direct Digital Studio and we managed to ask her a few questions afterwards.
How did you get into photography?
I actually cut my teeth as copywriter and art director. I bought a 35mm camera, quickly became hooked and started taking it everywhere I went, and it escalated from there. Within a year of buying a camera I'd quit my job to focus on photography full time.
How would you describe your style?
I like looking for images with an emotional core, and generally search for beauty hidden in amongst every day, authentic moments.
What inspires you and your photography?
I take inspiration from everywhere. I think curiosity is key, but I’m lucky in that I often shoot real people and real environments so there’s always something to riff off and respond to.
What are some of your favourite projects you’ve worked on?
I’ve been lucky enough to work with some of my favourite brands and magazines, including Adidas, Levi’s, Birdsong and YouTube, as well as shooting for some causes I really care about.
I also spent a month in Milan on a Magnum Photos scholarship which was such an incredible experience.
What kind of equipment do you use? Do you have a preferred brand?
I love shooting on film – I have a Mamiya RZ and Mamiya 7ii, both of which create the most beautiful shots.
Why do you choose to use Direct Digital? How have we helped you?
I was first introduced to Direct by my agency LPA after winning the LPA Futures Award. LPA have always worked closely with Direct Digital and it’s easy to see why. They have such an in-depth knowledge and they’ve always been an invaluable source of advice and support.
I’ve just embarked on a road trip, travelling around the coast of the UK and documenting the people and places that I encounter. I’ve also got some really exciting projects in the pipeline but, unfortunately, I can’t talk about them yet.
Visit Imogen’s website and follow her on social @imogenforte