About Us

At Direct Digital, our passion and knowledge of the camera & lighting rental industry set us apart from the crowd

Welcome to Direct Digital Rental, the premier short and long-term rental service for high-quality camera & lighting equipment!

We are a company that specialises in providing the latest and most advanced digital equipment for rental to our customers. Our mission is to help businesses, professionals, and enthusiasts achieve their creative visions by providing them with access to the best digital equipment available in the market.

At Direct Digital Rental, we understand that buying high-end digital equipment can be costly, especially for those who are just starting out in the industry. That's why we offer rental services that are affordable, flexible, and tailored to our customers' needs.

We have a wide range of digital equipment available for rental, including cameras, lenses, lighting equipment, tripods, and accessories. Our inventory includes the latest models from top brands like Canon, Nikon, ARRI, and Sony, among others. All of our equipment is well-maintained and kept in excellent condition to ensure that our customers get the best possible results.

Our team of experienced professionals is always ready to help our customers select the right equipment for their needs. We offer expert advice and guidance to ensure that our customers get the most out of their rental experience. We also provide training sessions and workshops for those who are new to our equipment, as well as ongoing support throughout the rental period.

At Direct Digital Rental, we pride ourselves on providing exceptional customer service. We strive to make the rental process as smooth and hassle-free as possible, and we are always available to answer any questions or concerns our customers may have.

Thank you for considering Direct Digital Rental for your digital equipment needs. We look forward to helping you achieve your creative goals!


Team Photo

Our Team

Our specialist technical assistance and first-rate customer service are complimentary for every single client. We maintain an open-door policy whereby anybody is welcome to stop by any of our locations to ask questions and have hands-on time with the kit.

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ValuesDriven by our values

The Panavision group's core values guide our work and inspire our actions as we serve content creators today and build toward tomorrow's industry.


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Our delivery fleet ensures that clients get the right equipment, on time, every time, whether it be at our studios in London, Manchester and Paris or on location.













Join usJoin us at Direct

Building an inclusive culture where everyone can perform to their full potential is at the centre of the Direct Digital value proposition. If you would like to join our team and work within the Panavision group then we would love to hear from you.

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Our client's success is our highest priority, and we believe that's the reason they continue to partner with Direct Digital.