About Us

At Direct Digital, our passion and knowledge for the camera & lighting rental industry set us apart from the crowd

We take pride in offering the same flexible, dependable services and quality camera & lighting equipment from all Direct Digital locations whether it's London, Manchester, Paris, or Cape Town.


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Our Team

Our specialist technical assistance and first-rate customer service are complimentary for every single client. We maintain an open-door policy whereby anybody is welcome to stop by any of our locations to ask questions and have hands-on time with the kit.

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ValuesDriven by our values

The Panavision group's core values guide our work and inspire our actions as we serve content creators today and build toward tomorrow's industry.


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Our delivery fleet ensures that clients get the right equipment, on time, every time, whether it be at our studios in London, Manchester and Paris or on location.













Join usJoin us at Direct

Building an inclusive culture where everyone can perform to their full potential is at the centre of the Direct Digital value proposition. If you would like to join our team and work within the Panavision group then we would love to hear from you.

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Our client's success is our highest priority, and we believe that's the reason they continue to partner with Direct Digital.