Sony's full-format hybrids - The Alpha 7

A7 III, A7R III, A7S II

Since 2013 and the introduction of its first two full-format hybrids, Sony has been revolutionising the market by offering serious competition to the SLRs that had previously held the upper hand. Now, with the same performance as a full-format SLR, the hybrid is more compact, lighter and quieter. The viewfinder is electronic, allowing a more precise focus, and image rendering and exposure management provide further image control. Video is not to be outdone either on this Alpha range with 4K recording capabilities for even better image quality.

Sony Alpha 7 III: the Swiss Army Knife

The A7 III's priority is versatility. Significantly improved image quality compared to its predecessor, the A7 II, high-performance focusing, a new 24 MP Exmor R full-format backlit CMOS (BSI) sensor coupled with the Bionz X processor for excellent reactivity results and a burst of up to 10 fps with mechanical shutter and continuous AF/AE tracking. It also handles video easily thanks to the 4K UHD (3840×2160) at 30p over the entire sensor, effective 5-axis stabilisation and advanced options such as Focus Peaking. The Sony A7 III will soon become indispensable for all your shoots.

Main features :

- BSI CMOS Sensor 24.2 MP, 24x36

- Stabilization on 5 axes

- Electronic viewfinder and touch screen

- Sensitivity (ISO range): ISO 100 - 51200

- 4K HDR recording internally. In XAVC-S and AVCHD formats, up to 100 fps in HD and 30 fps in 4K.

- External Support: SDHC SDXC

- Measurements / Weight: 126.9 x 95.6 x 95.6 x 73.7 mm / 650 g

Sony Alpha 7R III: the photographer's best friend

With its 42.4 megapixel BSI CMOS sensor, the A7R III is impressive.  The addition of a new large-scale front-end integration system and a BIONZ X processor improves processing speed, optimising hybrid reactivity and providing more accurate and faster capture capabilities. The standard ISO sensitivity range has been extended to 100 - 32,000 (expandable to ISO 50 - 102,400), and noise has been reduced by a full step in the medium sensitivity range. The electronic viewfinder is twice as accurate, reproducing every detail, 5-axis stabilisation and autofocus have been improved and 4K video is more powerful so you don't lose any detail.

Main features :

- CMOS Exmor R (BSI - backlit) 24x36 42.4 MPpx 24x36

- Stabilization on 5 axes

- Electronic viewfinder and touch screen

- Sensitivity (ISO range): ISO 100-32000, expandable from ISO 50 to ISO 102400

- 4K HDR recording internally. In XAVC-S and AVCHD formats, up to 100 fps in HD and 30 fps in 4K.

- External Support: SDHC SDXC

- Measurements / Weight: 126.9 x 95.6 x 95.6 x 73.7 mm / 657 g

Sony Alpha 7S II: the king of the night

Designed with video in mind, the A7S II now records 4K movies internally (Ultra HD 3840 x 2160 pixels at 30fps) in full format with playback of all pixels without loss, and includes a set of advanced video functions. The BiONZ X processor allows you to obtain extremely precise details with minimum noise during your capture. And even if the full-frame sensor is "only" 12.2 MP compared to its counterparts, there is no doubt that videographers and night owls will benefit from its extreme sensitivity to light (up to ISO 409,600) and its wide dynamic range, which allows both videos and photos to be refined.

Main features :

- Exmor CMOS Sensor 24 x 36 mm - 12.2 Mpx

- Stabilisation on 5 axes

- Electronic viewfinder and touch screen

- Sensitivity (ISO range): ISO 100-102 400 (photo), ISO 200-102 400 (video), ISO 409 600 extension

- 4K HDR recording internally. In XAVC-S and AVCHD formats, up to 100 fps in HD and 30 fps in 4K.

- External Support: SDHC SDXC

- Dimensions / Weight: 126.9 x 95.7 x 95.7 x 60.3 mm / 627 g

Sony Alphas